The car hire industry in Europe and the UK is going through a pretty tough time right now. Consumer confidence is at an all time low, with a 30% rise in complaints about car hire practices in the past 12 months. Plus, one of Europe’s major rental companies is now the subject of an investigation into systemic over charging of customers. Of course, not all rental operations are the same – but if you’re looking to hire a car then you need to make sure you protect yourself from being ripped hire car rental

What’s going on in the industry?

Problems in the car hire industry have got to a critical point. The Spanish Tourist Board has even said that the issues with hire cars and hidden fees, for example, are damaging the reputation of the country. Consumers have less confidence in car hire companies than ever before and it’s not helped by the fact that some of the biggest names are currently in the dock for bad practices. Europcar, for example, is under investigation by Trading Standards for systemically overbilling customers for repairs on hire cars. There is evidence that the cost of damage to windscreen, tyres etc is being enormously inflated, by up to 300%. Europcar has carried out its own investigation and admitted that there might be a problem. The company has said that this potentially fraudulent element could cost it £30 million – although many industry experts are saying this is likely to be much higher.

What are the top complaints that consumers make?

There are three main areas where consumers struggle with the way that car hire companies treat them:

  1. Damage issues. For example, you get home from your holiday and a month or so later suddenly you’re charged for ‘damage’ to the car. This damage may not have been mentioned at the time and you’ve probably had no correspondence about it before the payment was taken.
  2. Insurance and insurance type products. The number of insurance policies that are targeted at drivers, even for one rental trip, have multiplied and consumers feel increasingly concerned about what they actually need and how they’re covered.
  3. Fuel policies. Different rental companies have different fuel policies – some request a car is returned with a full tank, others not. Some consumers have complained that they have returned a vehicle with a full tank and then been charged to refill the tank anyway.


What does the industry say?

The main justification for the issues that have arisen in the industry is the ever-decreasing cost of car rental. The British Vehicle Rental and Leasing Association has pointed out that consumers expect to pay less now for car hire than ever before. Car hire companies still need to make a margin so this either means lower rental fees but a higher insurance excess – or vice versa. However, this doesn’t explain how fraudulent practices, such as those at Europcar, are justified. Although a number of the biggest rental companies agreed to enter into a code of practice with the Competition and Markets Authority, since then the market has significantly expanded. There are now many more new names in car hire – and they have not signed up.

What do you need to look out for?

Europcar is one of the rental industry’s most trusted brands so it’s a shock for consumers to realise that even such a big name could be involved in practices that are costing consumers. So, how do you spot an issue?

  1. Is the car damaged when you rent it? There is evidence that many car hire companies are charging consumers for the repairs to a damaged car and then not actually carrying out the repair. As a result, when you rent the car it could come with a list of pre-existing damage caused by someone else.
  2. Are payments appearing on your bank statements months after the rental? Look out for those additional, extra costs that are often taken without any notice.
  3. Are you doubling up on insurance? Don’t be tempted to take the belt and braces approach, even if the sales pitch is intense – you may already be covered.


How to protect yourself when you return a car

The return of the rental car is the key stage in ensuring that you don’t get ripped off. Ensure you:

  • Do a full inspection of the car before you return it. Ideally, do this with a member of the car hire company’s staff.
  • Make sure that the car rental staff sign off on your returned vehicle and get a copy of this for your records.
  • Take photos/video of every inch of the car, including the petrol tank.
  • Choose a rental car company that has signed up to the Competition and Markets Authority voluntary code of conduct. Although it’s difficult to identify specific companies that are “better” than others, the code of conduct at least demonstrates the right intent.

Read the reviews online from other consumers – if other people have been ripped off, most will be quick to post or talk about it.

Related Stories