How We Earn Revenue

Here’s how we keep our site free for you to use.

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Our Site is Free to Use

Our basic principle is that this website is free to use. We want you to use the potential of the site to help you narrow down your finance options without the fear of fees or charges. You can use our web forms free of charge and you are never obliged to proceed with any offer that may be presented to you.

So, How Do We Cover Our Costs?

The first thing to note is that we try to keep our costs to a minimum. For instance, we don’t believe we need a call centre to receive enquiries. And we don’t believe that having people manning phones will improve the information you have available to you. Instead, we prefer to develop tools, like our Find A Loan tool, to help you quickly narrow down the options for you.

Developing and maintaining the website does cost money so we do need a revenue stream. With our principle of keeping the site free for you to use we instead earn revenue from the lenders and occasionally affiliate networks that we work with.

Buy Through Us at the Same Price as Going Direct

Typically we only receive a payment if an applicant for a credit product actually takes out that product. A high proportion of the time the commission we earn is simply a cost to the lender’s business. It is not added to the price you pay. This is our full “no fees” service – no upfront fees and no fees on completion.

There are some products, such as secured loans, where you have to go via a credit broker – i.e. the lender does not deal direct. Even if a fee is added by the lender, part of which Solution Loans may be paid, you can rest assured that you are not at a disadvantage by applying through us.

So using our online credit broking service means you get the choice and the information without paying any extra for it. In other words, you can come via Solution Loans, get a better choice of solutions and pay no more for them than if you had gone direct (where this is possible). So using Solution Loans makes complete sense!

Although we do not charge any fees some lenders may add a fee to the loan amount. You should make sure you are clear about all costs before you proceed with any loan.


  • No Upfront Fees
  • Smart Online Service
  • Stay Safe & Secure
  • Independent & Impartial
  • Trusted Partners


For over a decade Solution Loans has helped people all over the UK find solutions to their personal finance problems.



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Our reputation is great. In fact we have scored 4.7 out of 5 based on 1672 ratings & 252 user reviews across our range of services.

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Written/Reviewed by: Amanda Gillam

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